GTM Lead

About the role

We have a product that works and a story that is still too complicated. Candidates buy a report because they have a real interview in nine days and want to walk in prepared. That urgency is the whole go-to-market, and we have barely used it.

This role owns everything between a stranger and a paying customer. Positioning and messaging, the landing pages, the programmatic company pages that carry our organic search, lifecycle email, pricing experiments, partnerships with bootcamps and communities, and the analytics that tell us which of those was worth doing.

This is a builder's role, not a manager's. There is no team to inherit and no agency on retainer. You will write the copy, ship the page, run the experiment, and read the result yourself, and you will get an engineer's help whenever the change is genuinely technical.

What you will do

• Own positioning and messaging, and keep the site, the emails, and the product's own copy telling the same story.
• Build the acquisition engine: organic search, content, communities, partnerships, and paid where the maths supports it.
• Own the funnel from first visit to first purchase to repeat purchase, and improve it with real experiments.
• Design and run lifecycle campaigns around the moment that actually matters, which is an interview on a calendar.
• Run pricing and packaging experiments, and defend the conclusions with numbers.
• Build the reporting the whole company trusts: acquisition, activation, conversion, retention, and cost per acquisition.
• Talk to customers every week and bring what you hear back into the roadmap.

What we are looking for

• Three or more years in growth, product marketing, or go-to-market at a startup, with results you can describe in specifics.
• You write well and quickly, and you can hold a technical audience without sounding like a brochure.
• Working knowledge of SEO as it exists now, including how AI answer engines change what gets cited.
• You are comfortable in analytics data and can define a metric, instrument it, and query it yourself.
• Evidence that you have run an experiment, read an unflattering result, and changed course because of it.
• You are happy owning outcomes without owning headcount.

Nice to have

• You have marketed to engineers, or to job seekers, or both.
• Basic technical literacy: enough HTML, SQL, and command line to stop waiting on someone else.
• Experience with programmatic or template-driven content at scale.
• A network in the careers, bootcamp, or developer community space.

How the process runs

• Intro call, thirty minutes, with the founder.
• A paid exercise: a written go-to-market teardown of our current funnel.
• A ninety minute working session on that teardown, plus a conversation about the first two quarters.
• A final conversation about scope, money, and what the first ninety days look like.